It has returned!
Magnum has moved from Selfridges to it’s own swanky pop-up shop on nearby Molton Street. So having finished my Street Art in Shoreditch tour I popped along to see what all the fuss was about.
The Magnum Pleasure Store is serving bespoke ice creams to cool customers throughout the summer.
The hotly anticipated summer pop up of pleasure celebrates the launch of the Magnum Double range, where they will be the first to try a double dipped Magnum with two layers of chocolate and a layer of smooth sauce (chocolate or peanut butter). There is a wide selection of toppings available to choose from including meringue, black lava sea salt, rose petals, pistachios and silver pearls which will be hand shaken by a smiley team of expert Magnum makers before adding to the setting chocolate. A drizzle of chocolate is added before the finishing touch; a classic M coin decoration.
The price for one of these bad boys is £4.50, only you can tell whether it’s worth it.
Open: Wed 1 June – 16 September 2016
Mon – Sat 11am – 9pm
Sun 12pm – 6pm
Address: Magnum Pleasure Store London, 56 South Molton Street, London W1K 5SH.
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Hazel Baker is a qualified CIGA Tour Guide who delivers guided walks and private tours in London. View all of Hazel’s walking tours.