Londoners can now eat a rainbow on Brick Lane thanks to the rainbow coloured beigels on sale at Brick Lane’s Beigel Shop (that’s the yellow signed one). It is Britain’s oldest and very first open 24hrs 365 days a year beigel shop. The Beigel Shop can be found at 155 Brick Lane, E1 6SB.
A plain beigel is 50p and after being ensured they tasted the same as regular beigels I decided to try a filling of Nutella to satisfy a craving I have had for a few days and so having parted with my nutty, chocolatey psychedelic swirl and £1 I stepped onto the street for a taste…. and yes, it tasted like a beigel with a Nutella filling. Reassuring and hit the spot.
The staff were efficient and friendly even after dealing with a very rude customer insisting on having their beigel made again (twice!) due to them not liking the look of the salmon and then walking out of the shop without paying. A colourful sweet treat and a touch of drama on the side…only in London!?!
See how they are made via a video made by Time Out here:
For your own event or venue to be featured contact Hazel: firstname.lastname@example.org
Hazel Baker is a qualified CIGA Tour Guide who delivers guided walks and private tours in London. View all of Hazel’s walking tours.